Technology Strategy & Consulting

We design, transform and optimise the digital enterprise.

Sinapse helps businesses create their digital enterprise through the development of a clear strategy and roadmap. We help organisations with their business and IT operating models, strategy and enterprise architecture development and execution.

What we do

Digital Strategy

IT & ERP Strategy

Enterprise Architecture

Operating Models

Digital Manufacturing

Digital Transformation Solutions

The Drivers of Change

Artificial Intelligence, Social media, Smart Process Automation, Robotics & Internet of Things, Mobile technology, Cloud computing and Big data – the evolution of these technologies and the ubiquitous and reliable connectivity to online services is changing the way successful companies operate.

The falling cost of these advanced technologies is also defining the digital revolution and is playing a major role in accelerating business innovation.

In the digital world, consumers, employees and other business partners alike are more technologically demanding than ever before.

In addition, the Big Data technologies are enabling an enormous source of information about consumer behavior, requirements and needs; something which was not available in the past.

Companies are now offering completely new services, engaging interactively with customers and providing an entirely different working environment. More than ever, digital technology plays an important role in corporate strategy and is the cornerstone of the digital enterprise.

Ten technologies that currently or have potential to impact the way industries and businesses operate


Artificial Intelligence and Machine Learning

Autonomous Electric Vehicles

Cloud and Big Data Analytics

Custom Manufacturing & 3D Printing

Industry 4.0

Internet of Things (IoT)

Robots and Drones

Social Media and Platforms


Robot Process Automation

The Digital Enterprise

What is a digital enterprise?  It is an organisation, irrespective of its history or its industry, whose technology plays a dominant role in its corporate strategy.  It is an organisation that can harness the digital capabilities in its people, processes and technology to create a sustainable competitive advantage.

Becoming a digital enterprise requires 3 key enablers – the right technology, people and culture, and business transformation capability. It requires transforming the customer experience, redeveloping business models and operations and finding new ways to deliver value, generate revenue and improve efficiency.

Our experience and research shows 8 characteristics of leading digital businesses.

Characteristics of leading digital businesses


Objectives of  digital business transformation

  • Create an agile organisation that continues to react and change with speed to its environment
  • Create the ability to generate sustainable value based on digital transformation for your customers and business
  • Enhance and simplify the human interface to your business
  • Develop new digital services or platforms
  • Create the organisation model to manage the relations between processes and partners

Engineered by Technology, Powered by People

Digital business transformation is a new paradigm, a new way of thinking and acting in your business.

It has a digital philosophy at its core: engineered by technology and powered by your people.

It is a holistic approach to changing the way an enterprise thinks, organises, operates and behaves.


The perfect storm: the forces of change that are driving disruption in the way businesses operate

Enterprises are facing a “perfect storm’.  It has been building for the last 2 decades through rapid technological innovation but now impacts more than an organisation’s digital landscape.  The perfect storm is what Sinapse sees as the confluence of 7 forces of change that are making companies rethink their business model and the way they operate. Some are old problems with digital imperatives. Most are radical changes that are forcing business disruption. COVID-19 has brought its own challenges, forcing rapid changes in business models and workplaces. Understanding how your organisation reacts to these changes and uses them to exploit competitive advantage is going to be fundamental to driving value creation in the future.

To help our clients transverse the digital divide and to take an structured iterative approach to understanding and addressing these challenges, Sinapse has built its digital transformation lifecycle.  This has been created based on our foundational work over the last 15 years in business and technology strategy and change and transformation programs.

7 forces of change that are changing the commercial landscape


Cheaper and better technology is creating a more connected world: 8 billion devices are now connected to the internet; by 2030, that number  is forecast to grow to 1 trillion.  The falling cost of advanced technologies  is a defining characteristic of the digital revolution. It is playing a major role in accelerating innovation.

There is widespread recognition among leaders in most enterprises (private and public) that the role of digital technology is rapidly shifting, from being a driver of marginal return to a force of fundamental innovation and disruption.

Customer Behaviours

Enterprises need to constantly reinvent their offerings to keep up with the rapidly evolving  expectations of digital  customers. Brick and mortar businesses without a significant digital presence will not survive.

Customers expect and value increasingly personalized  interactions at all points of their journey, and digital technology is enabling companies to deliver personalisation economically at scale

Business Models

The challenges for traditional businesses is the emergence of entirely new business models that are built on platforms rather than products.  The need to physically own the means of production and the supply chain is diminishing.

Business are being defined around its customers, not its products or competitors.  Competition itself is no longer defined by traditional industry boundaries and competitive advantage no longer comes from being just low cost or product differentiation.  Sustainable competitive advantage is now coming from offering a system of connected and complementary products, and from creating a platform with strong network effects that increase consumers’ switching costs.


Similarly the data explosion has created a new form of asset class for the digital enterprise.  How an enterprise manages its information is now a major competitive advantage and those organisation’s that do not understand the importance of managing data and information as tangible assets in the digital economy will struggle.

Risk & Regulatory

Technology change is the cause of large-scale and sweeping transformations across multiple aspects of business, providing unparalleled opportunities for value creation and capture, while also representing a major source of risk. Leaders in business and government are grappling with the strategic implications of these transformations for their organisations, industry, ecosystems, society and the environment.  Governments and policy makers are adjusting policy and regulations for digital impacts. 

Economic and Social

The economic and societal implications of digitalization are contested and raising serious questions about the wider impact of digital transformation.

Digital transformation is generating a fierce debate among policy-makers, economists and industry leaders about its societal  impact.

These include factors such as the pace of changing customer expectations, cultural transformation, outdated regulation, and identifying and accessing the right skills.

Sinapse Digital Business Transformation Lifecycle

Sinapse has created the digital transformation lifecycle to help organisations address these challenges and to take your business digital.

This approach is iterative and goes through different stages in recurring cycles.  Each stage can be undertaken concurrently and the approach may be applied to a department or business unit.  The entry point into the lifecycle is based on our Digital Readiness Assessment. Depending on the digital maturity of the organisation the process can be entered at any stage of the cycle and each stage may need to be repeated to deliver the right outcome to create and capture value.

The first foundational steps to this process are to understand the current digital capability or maturity within the organisation and the overall digital competency of your people. We initially undertake a Digital Capability Maturity Assessment to understand the digital maturity of the organisation – its ability to create value through digital leverage.  We base this assessment on the characteristics of leading digital businesses highlighted in section, The Digital Enterprise.

In parallel, we assess the Digital Competence of the organisation, assessing the digitally literacy and maturity of your people.  This then helps determine the Enterprise Digital Readiness, a measure to understand the overall digital capability of your enterprise. 

It is key to defining the Strategy and Purpose and scope and scale of the business transformation. It provides a lens of digital capabilities that defines the vision and digital future of the organisation. Defining the digital transformation strategy and purpose allows companies to adopt/adapt the most appropriate business model, innovate in the right areas, engage and lead its people, develop the right digital initiatives, and transform the technologies, processes, people and culture necessary to sustain a digital advantage. 

Transforming your business at speed – Sinapse digital transformation framework

Ultimately, digital transformation is about automating more of operations, generating revenue-leveraging digital capabilities, and bringing new convenience and value to the customer.

Sinapse Digital Transformation Services Framework

Adapt and transform your business

No matter your industry or size, one univeral challenge that business face is adapting to change. To transform into a  more agile organisation your company needs the right digital strategies that drive your business to be digital at the core.

Digital Transformation solutions for your organisation:

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Scalable solutions for small to medium businesses looking to grow their operations

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Enterprise solutions for businesses that want to gain a competitive edge through digital capabilities

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Public Sector and NGO agencies who want better constituent experience and efficient service delivery

Sinapse can provide the digital transformation services to create a roadmap to get you where you need to be.

Capabilities and Outcomes


Sinapse Digital Capabilities

Sinapse has worked with many companies to shape their digital strategies. Our approach is scalable and brings our core skills of business and technology strategy, business and process transformation, technology implementation and people and change to assist our clients. Our approaches have varied based on the client and their current business and industry situation.

In some cases the focus was on providing a comprehensive roadmap for a digital transformation. In others, the objective was to define a vision and plan to address the most attractive digital growth opportunities. Others were remedial assignments, to help get existing digital transformations back on track, developing unified approaches across the business.


Point specific cases have been helping enterprises create an enterprise architecture to support their digital initiatives, to develop technology and systems strategies to drive IT, systems and data excellence. Others have implemented governance frameworks to better manage their programs.

Regardless of the situation Sinapse uses some or all of the following capabilities to help business adapt and adopt the leading attributes of a successful digital enterprise.


Digital Strategy & Business Model



Digital Business Vision

Digital Business Model (Customer, Innovation, Value Proposition, Ecosystem)

Digital Maturity Assessment

Value Assessment

Digital Transformation Roadmap


Operating Model & Operational Excellence


Digital Operating Model

Business Process Framework

Industry Benchmarking

Industry 4.0 Strategy

Digital Supply Chain Strategy



Technology Excellence


IT & ERP Strategy

Enterprise Architecture

Data Management Strategy

Data Architecture

IT Operating Model

 Information Management Framework

Application Framework & Archicture

IT Infrastructure

Governance Frameworks

Organisation Design & Enablement



 Organisational Design

Digital Competence Assessment

Organisation Readiness Assessment

Change Management

Talent & Culture

Management & controlling