Customer Cloud

Transforming the Customer Interaction

Sinapse helps organisations transform their customer engagement models, helping develop Customer Cloud strategies, CRM selection services and implementation of leading cloud based Sales, Marketing, Commerce and Service products.

What we do

Customer Cloud Strategy

CRM Selection Services

Salesforce Implementation Services

Microsoft CRM Implementation Services

Customer Centricity

Enterprises need to constantly reinvent their offerings to keep up with the rapidly evolving expectations of digital customers. Brick and mortar businesses without a significant digital presence will not survive.

Customers expect and value increasingly personalised interactions at all points of their journey, and digital technology is enabling companies to deliver personalisation economically at scale.

Transforming the customer experience requires using digital capabilities to enhance the customer interaction at all “moments of truth” and across all aspects of your business – from marketing and sales, through to delivery and support. It enables simplified, seamless, and intuitive customer experiences in order to strengthen customer relationships and directly affect the bottom line.

Sinapse Customer Cloud Framework

What is CRM and why aren’t you using it?

Many organisations are using Customer Relationship Management (CRM) software as foundational technologies to help deliver great customer experiences. CRM is technology that supports the activities of targeting, acquiring, retaining understanding and collaborating with customers. An integrated CRM, accessible anywhere, is the key to delivering customer centric products and services.

CRM Delivers  >

  • Transformation from a traditional product centric mass market model into a customer oriented organisation helping deliver compelling experiences
  • Focus on the right loyal and profitable customers and servicing them well
  • Understanding of the most profitable customer segments and where to invest marketing and communication effort

Customer Cloud solutions for your organisation

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Small business wanting to grow.

If you want a competitive edge in your marketplace, a CRM solution might be it. CRM can take the burden of IT management off your employees by automating your business processes so you can focus on what’s important: leading your business to succeed.

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Industry leaders wanting large-scale integrated solutions.

Simplify and improve even the most complex customer engagements with an array of CRM tools that scale to fit your needs.

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Build a modern, agile Public Sector & NGO nurturing relationships with your constituents 

Improve mission impact by integrating data from multiple systems into a single source of truth — making it easy to deliver effective service, enhance employee productivity, and improve the service experience

Sinapse can develop your customer cloud strategy and provide the digital transformation services to get you where you need to be.

Our Approach

Sinapse uses a capability model that complements our digital strategy to help our clients develop a customer centric cloud strategy

Customer Cloud Strategy Roadmap

Companies are facing an explosion of digital touchpoints and channels—and the opportunity to access customers who couldn’t be reached with traditional models. Meeting consumers’ evolving needs means transforming from an outdated sales function to an omnichannel management approach using the latest digital and social media tools.

Sinapse Customer Cloud strategy approach uses leading practices in sales & marketing to bring together the power of social media, analytics, digital tools, agile processes, and people expertise to create an effective customer centric go-to-market strategy for its clients.

Sinapse can help organisations develop their digital customer strategy and select the most appropriate technology solutions to deliver the strategy.  We use functional capability maps across the customer centric processes to help clients realise the potential benefits that the technology can bring to improve their sales, marketing, service and support efforts.

Our CRM Implementation & Support Services

Sinapse provides CRM system implementation and support services across a range of commercial, not for profit and government sector clients

While our strength is in Salesforce implementations and support, our team have skills and capabilities across a range of CRM products including Microsoft CRM.  We have an extensive pool of resources including project managers, solution architects, development and change and training teams.

Sinapse & Salesforce


A Partnership Made in the Cloud

Sinapse is a partner and provides consulting, implementation and applications support for our Salesforce clients. Sinapse is a preferred partner across a number of industry sectors in Australia.

Sinapse Salesforce experience is across Life Sciences, Agriculture, Not for Profit, Commercial, Resources and Government Sectors.  Sinapse has successfully led large Salesforce based digital transformation programs for Orica, Australian Scholarship Group, Nufarm, Vision Australia, AMAZE, Nissan Australia and Stockland.

Sinapse is currently implementing Sales, Marketing and Service Cloud for Nufarm globally, implementing Sales Cloud for a biotech startup across Australia, US and Europe.

Sinapse is also a partner of FinancialForce providing an integrated Salesforce based platform for finance and customer solution to our clients.

Our CRM Clients